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+--- Thread: Los Angeles 2028 Olympics Introduces Venue Naming Rights The Los Angeles 2028 Olympic (/showthread.php?tid=714)
Los Angeles 2028 Olympics Introduces Venue Naming Rights The Los Angeles 2028 Olympic - luxurystorecc1 - 10-05-2025
Los Angeles 2028 Olympics Introduces Venue Naming Rights
The Los Angeles 2028 Olympic and Paralympic Games organisers have announced a commercial advancement by introducing a pilot program that will allow venue naming rights for the first time in Games history.
This initiative is developed in collaboration with the International Olympic Committee (IOC), marks a departure from traditional “clean venue” policies and is aimed at substantially boosting commercial revenues.
Under the new program, qualifying LA28 partners can retain existing venue names during the Games and acquire additional marketing assets.
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